5 Approaches to Launching and Scaling Traffic in Brazil
19 أكتوبر 2026
Now is the best time in several years to enter the Brazilian market. All legal platforms in the country have suspended operations, and as a result, more than 25 million users are looking for new betting sites. Don’t miss this opportunity. To help you get the most out of it, we’ll walk through five approaches: what to test, and which metrics tell you whether it’s worth continuing.
How to Run a Test
1. Define your parameters — what you’re changing, what result you expect, and what you’ll do once the test ends. Set the budget, timeframe, and the stop and scale-up conditions in advance.
2. Set up your analytics — use separate tags for each source and each variant. For CPA, count confirmed target actions. For RevShare, compare the revenue of user cohorts over the same period after acquisition, and check results at 30, 60, and 90 days. Don’t compare one cohort’s first-week revenue with another cohort’s first-month revenue.
3. Check for stability — repeat the test several times and scale up the volume once you see the result hold.
2. Set up your analytics — use separate tags for each source and each variant. For CPA, count confirmed target actions. For RevShare, compare the revenue of user cohorts over the same period after acquisition, and check results at 30, 60, and 90 days. Don’t compare one cohort’s first-week revenue with another cohort’s first-month revenue.
3. Check for stability — repeat the test several times and scale up the volume once you see the result hold.
1. SEO: Answer the Questions That Stop Users From Signing Up
Approach: pages that answer specific questions may get fewer visits, but they can bring in more qualified FTDs per thousand visitors.
How to Run the Test
Pick one topic — payment methods. Collect related queries from search suggestions, SERPs, and comments, then split them into three groups:
- understanding the topic
- comparing options
- clarifying details before signing up
Use the third group for the test. Create several pages, each built around a specific question: answer → details and terms → next step.
For example: “Can I top up my balance with crypto?” — we answer the question right away and lead the user to the deposit section, not the homepage.
2. Football Traffic: Time Your Posts to the Match-Prep Cycle
Approach: a post published after the lineups are announced can bring in more engaged users than an early preview, even with fewer views.
How to Run the Test
Pick several matches involving the same club or tournament that generate roughly equal interest. For example, the Copa Libertadores semi-finals, where 3 of the 4 clubs are Brazilian.
On a single platform, test two publishing times:
- early, while fans are researching the upcoming match
- after the lineups are announced, when there’s a fresh reason to discuss the game
Prepare suitable content for each variant. Before the lineups, you can publish an opponent breakdown. After the lineups, explain who will take the field and how that might affect the game.
Keep the posts at roughly the same length, with the same link placement and the same offer. Use a separate tag for each match and each publishing time.
3. Influencers: What Drives Results — Audience or Delivery
Approach: when a creator presents the product in their usual style, conversion goes up. You can test this effect across several creators in the same niche.
How to Run the Test
Choose several creators in a similar niche with a Brazilian audience. Prepare two ad variants:
- a short product pitch following a common script
- an answer to a specific question in the creator’s own style
In the second case, the creator picks their own words and explains the topic the way they normally talk to their followers. Agree on the facts, the offer terms, and the ad disclosure in advance.
Run both variants with several creators. Rotate the order of publication: some creators post the scripted version first, others post their own version first. Otherwise, the second placement can look better simply because the audience is already familiar with the product.
*Special attention should be paid to Kwai. In 2025, 61% of the platform’s users followed at least one creator exclusively within Kwai. That is a good reason to run a dedicated test with local creators: their audience doesn’t necessarily overlap with their followers on other platforms.
4. Messenger Channels: Does a Second Post Pay Off?
Approach: a second post that answers a specific question brings in enough new FTDs to cover the cost of the repeat placement.
How to Run the Test
For regular football content on WhatsApp, you can test whether a second post helps bring readers back to the material. For example, first publish a match-analysis teaser, then follow up with a separate update after the lineups are announced.
Compare two variants on similar channels:
- in the first, run a single ad post
- in the second, run the same post plus one more post after a predetermined interval
For the second placement, prepare new content: show the interface, explain the terms, or answer readers’ questions. If you simply repeat the ad, you’ll be testing the effect of repeat exposure, not the value of extra information.
Track both groups over the same period, counted from the first placement. Take into account views, placement costs, and the channels’ past performance, if available.
5. Paid Traffic: Check How FTD Cost Changes as Budget Grows
Approach: a setup with a higher FTD cost in the first test can end up more profitable if its acquisition cost grows more slowly as you increase the budget.
How to Run the Test
Take two setups that have already shown an acceptable acquisition cost. For each one, record:
- spend
- number of FTDs
- profit
Increase the budget gradually. Don’t change the creatives, the audience, and the landing page at the same time, or it will be hard to tell what caused the change.
After each increase, wait until you have enough conversions and they have been confirmed.
Brazil Terms With 1win Partners
Seize the moment and enter the Brazilian market with 1win Partners
- Localized product and high brand awareness
- Increased rates
- Fast launch with no KPIs and no volume caps
- Custom terms and manager support
Ready to test Brazil? Sign up for 1win Partners and launch your traffic on favorable terms.
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