Brazil: Why Now Is the Best Time to Launch — and How to Get the Most Out of the GEO
01 oktyabr 2026
Even if you haven’t worked with Brazil before, now is a strong time to get started. The current market situation, fast launches with no KPIs, higher CPA rates, and an established product give even first-time tests more room to perform.
On September 25, Brazil banned the offering and advertising of online betting and casino products. Regulated platforms stopped accepting new deposits immediately, while operators were given time to shut down their websites and apps.
But the demand built up over the past few years hasn’t disappeared. Competition has dropped significantly, while the audience is still there and actively looking for new ways to play. Right now, 25 million players are searching for a new product to continue playing.
In this article, we’ll break down how to take advantage of the current market situation, why now is the right time to launch, which approaches are worth testing, and how to maximize profit from the GEO.
1win in Brazil
1win is already well known in Brazil. Ambassadors, local activations, and major campaigns have built strong brand awareness, so your creatives don’t have to introduce the product from scratch or spend extra time establishing trust.
This shortens the funnel. You can put more focus on the offer, game, or event itself and move users toward their first deposit faster.
With Brazil, you’re entering a GEO where demand already exists, the product is familiar to the audience, and the local infrastructure is in place. That makes the market relevant both for teams with experience in the region and for affiliates looking for a new GEO to launch.
We can take any traffic volume and offer strong terms:
- Test caps with no KPIs — so you can focus on finding the right setup
- Higher CPA rates — depending on the traffic source
- Custom terms for scaling — rates and volumes are adjusted based on your results
- Reliable local payment methods — including PIX, used by 80% of the country’s population
Current 1win performance in the GEO: Click2Reg — 20%, Reg2Dep — 30%.
What to Test by Traffic Source
Source | What to test | Funnel | What to track | CPA rate |
Meta / FB | Gameplay, short-form video, UGC, football events, Fortune Tiger, Fortune Rabbit | creative → product or short pre-lander → registration → deposit | CTR → registration → FTD → D7 | $20–25 |
PPC | Queries around specific games, the brand, payment methods, or events | search query → relevant landing page → registration → deposit | FTD by keyword group | $30–35 |
PWA | Gaming creatives, interactive pre-landers, specific games | ad → PWA → registration → deposit | Install2Reg → FTD / cost per deposit | $20–25 |
UAC / App | Gaming creatives, PG Soft titles, cross-promo from other products | ad → install → registration → deposit | Install2Reg → Reg2Dep → FTD | $20–25 |
In-App | Gameplay, familiar games, interactive mechanics | ad → pre-lander → product → deposit | FTD and downstream traffic quality | $20–25 |
TG Ads | Gaming funnels, PG Soft titles, cross-promo from other products | ad → product / intermediate step → registration → deposit | registration → FTD → traffic quality | $20–25 |
SEO / ASO | Specific games, branded and product-driven search demand | search / store → product → registration → deposit | FTD and traffic quality | $30–35 |
Many of the strongest setups right now are built around Aviator and PG Soft titles, particularly Fortune Tiger and Fortune Rabbit, as well as cross-promotion from other products.
ASO Cross is also worth testing separately. This approach uses metadata created for one country or locale to improve an app’s visibility and indexing in a completely different market. Right now, it is delivering some of the strongest results in the GEO.
Football
During the 2026 World Cup, FTD volume across LATAM reached 314% of the baseline level, while the number of bets per player declined. The tournament brought in a large wave of new users, but overall traffic quality dropped.
When running traffic around major sporting events, the event itself is only part of the equation. Timing matters just as much.
A day before the match, users may be checking predictions, lineups, and news. A few hours before kickoff, intent becomes much stronger. By the time the match is about to start, the audience is already prepared to place a bet.
The same setup should therefore be tested across different windows: well before kickoff, immediately before the match, and in-play. This helps identify when traffic converts into FTD most efficiently and how those users behave after their first deposit.
Conclusion
While the market is going through major changes, Brazil is gaining momentum. Our internal data shows that conversion rates are increasing while player acquisition costs are coming down.
If you’re already running Brazil, now is the time to increase volumes, scale proven setups, and grow revenue. If you haven’t entered the GEO yet, this is a strong window to launch your first tests and take advantage of the current market conditions.
We’re ready to take any volume of BR traffic and offer strong terms based on your setup. Contact your 1win Partners manager and scale Brazil with us.
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