How can I get revenue from the affiliate program?

You attract players to the 1win site, and we pay out profits according to your chosen cooperation model (RevShare or CPA). Your earnings depend on the quantity and quality of the traffic you have attracted.

What is the difference between RevShare and CPA?

Under the RevShare model, you get 50% of the total company profits from each player you refer for life from the start. We cover all commissions and operating costs ourselves. CPA payment is a fixed payout for each player who performs a targeted action. We set simple KPIs because we care about both your growth and ours.

How can I get a higher payout?

We're ready to make an individual offer to each webmaster. To do this, we need detailed traffic information, i.e. its source and volume. RevShare rates are increased on an individual basis after successful referrals with an initial rate of 50% GGR.

What is the payout frequency?

Every Tuesday we make payments for our RevShare partners. Active partners have access to payouts any time. For the CPA model, payments can be made any day. The CPA hold is 7 days.

Why choose 1win Partners?

Being an iGaming market leader, we offer a high and stable RevShare starter pay rate, individual CPA deals, and a product with high click2reg and reg2dep conversion on any traffic source.

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Ad creatives for India through the eyes of a 1win Partners affiliate manager

02 November 2026

By Gypsy, Affiliate Manager at 1win Partners

When I review a partner’s creative, I first look at what it tells people about the product and what they expect when they click. A recognizable face, a big win or a striking image can attract attention. But I also need to know whether that attention leads to a first deposit and brings in the right players for us.

In this article, I’ll look at four creatives targeting India. Each has its strengths and weaknesses, and I’ll explain what I’d change before testing.

Ice Fishing with player reactions and big wins

Watch the creative

This video runs for around 40 seconds. It cuts between people on camera, game animations, multipliers, stacks of cash and a deposit screen. It ends with an app listing and a prompt to download from Google Play.

Strengths	Weaknesses
The game’s name appears immediately; split-screen scenes pair reactions with gameplay. Large numbers and bright visuals stand out on mobile. The deposit screen shows rupee amounts, UPI and other payment options.	Rapid cuts obscure the mechanics and deposit details. The stamped document proves neither better odds nor fast payouts; huge multipliers and cash figures create unrealistic expectations. No subtitles for key spoken lines. The Google Play listing appears in an iPhone-style frame.

What I’d change

I’d make a shorter version with one person and one gameplay sequence. I’d keep the game’s name, a clear demonstration of how it works and an accurate next step for accessing the product, then add large, readable subtitles.

I’d test the deposit screen in a separate version to see how it affects registrations and deposits. I’d remove the document making unsupported claims and the shots of stacks of cash.

Aviator featuring Anant Ambani

Watch the creative

Like the previous example, this video runs for around 40 seconds. It places footage of Anant Ambani alongside Aviator, mixing scenes from a celebration with luxury cars, cash and the game interface.

Strengths	Weaknesses
Anant Ambani’s familiar face can attract attention; repeated Aviator logos reinforce recognition. Gameplay footage shows the interface and gives existing Aviator players a specific reason to click.	The edit implies a celebrity endorsement; Google Ads and some brands prohibit false endorsements. Luxury imagery says little about gameplay and may attract celebrity fans who never deposit. Conversion needs testing.

What I’d change

I’d build on the gameplay footage and shoot an original video with a presenter. It would show one round, briefly explain the mechanics and make the next step clear. A 15–20-second version could be tested against a more detailed one.

I’d leave out any scenes that imply an endorsement from someone who has not given one.

Aviator presented as a news report

Watch the creative

This is a square video lasting roughly 30 seconds, built around a familiar news-style format. It opens with footage of Narendra Modi speaking, overlaid with news graphics. Text in Hindi promises the chance to earn ₹15,000 a day using a phone. The video then shows Aviator on a smartphone, an app download screen and a final call to action.

Strengths	Weaknesses
A clear sequence moves quickly from the opening claim to gameplay and a download prompt. Hindi text and rupee amounts localize the message. News graphics and a recognizable face draw attention. Phone footage clearly shows the multiplier and buttons.	Political footage and news graphics imply an official announcement; one winning round cannot substantiate the daily income promise. The visible date, 03/07/24, undermines the current-news framing. The ticker and overlays crowd the screen. The download mock-up does not confirm app availability at the linked destination.

What I’d change

I’d keep the gameplay recording and add a short explanation from our own presenter. I’d remove the footage of the politician and the daily earnings promise, then rework the creative as a news-style story about someone from a slum who wins a large prize.

I’d show the game in the opening frame, followed by one clear action. The ending would show the actual way to access the product, with no unnecessary text.

A static cricket ad featuring Ganesha

View the creative

The banner shows a stadium, spectators and a character holding a cricket bat. The product’s name appears prominently at the top, with stars and a 5.0 rating at the bottom. Ganesha is the central figure.

Strengths	Weaknesses
Bright colors and a large central figure catch the eye; the bat, pitch and stands establish the cricket theme. A clear focal point and prominent product name keep the layout readable at small sizes.	Using Ganesha, a Hindu deity, to promote gambling may offend viewers. The product type is unclear, with no specific offer or CTA. The 5.0 rating has no source and needs verification. The cartoon style resembles an ordinary mobile game; the gambling context and age restriction need to be clear.

What I’d change

I’d keep the stadium and cricket theme, replacing the central figure with an adult cricketer and removing the religious references.

Then I’d make the offer specific. If the link leads to sports betting, I’d feature an event users can bet on. If it leads to a casino, I’d show a particular game. I’d add a short call to action and use branding that matches the product users will reach.

How to evaluate your own versions

From these examples, I’d take two ideas forward: a short demonstration of real gameplay and a cricket banner with a clear offer. Both let you show the product straight away and test people’s interest in it.

Keep the test conditions comparable: the same traffic source, similar audiences and the same landing page. Change one main element at a time, such as the opening of the video, the gameplay explanation or the payment section. That makes it easier to see which change affected performance. For example, a high CTR paired with a low registration-to-deposit rate (Reg2Dep) is a reason to review the ad’s promise, the landing page and the payment step.

For India, pay particular attention to the language of each campaign. Evaluate a Hindi version with the audience it was created for. The ad copy, subtitles and landing page should all be understandable to the same user. If the ad promises a download, the link should lead to it. If you are sending people to a website, show that journey in the creative.

Send your creatives to your 1win Partners manager. We’ll discuss the approach, check that it matches the product and choose which changes to test in your next India campaign.

#Creatives

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