How can I get revenue from the affiliate program?

You attract players to the 1win site, and we pay out profits according to your chosen cooperation model (RevShare or CPA). Your earnings depend on the quantity and quality of the traffic you have attracted.

What is the difference between RevShare and CPA?

Under the RevShare model, you get 50% of the total company profits from each player you refer for life from the start. We cover all commissions and operating costs ourselves. CPA payment is a fixed payout for each player who performs a targeted action. We set simple KPIs because we care about both your growth and ours.

How can I get a higher payout?

We're ready to make an individual offer to each webmaster. To do this, we need detailed traffic information, i.e. its source and volume. RevShare rates are increased on an individual basis after successful referrals with an initial rate of 50% GGR.

What is the payout frequency?

Every Tuesday we make payments for our RevShare partners. Active partners have access to payouts any time. For the CPA model, payments can be made any day. The CPA hold is 7 days.

Why choose 1win Partners?

Being an iGaming market leader, we offer a high and stable RevShare starter pay rate, individual CPA deals, and a product with high click2reg and reg2dep conversion on any traffic source.

7 mins

15.4K

Diwali in India: Festival of Lights and Traffic

30 October 2026

Diwali is India’s biggest festival — a symbol of light, good fortune and the start of a new cycle in life. Millions of people celebrate it with lights, gifts and family gatherings. In 2026, Diwali falls on November 8, and the festive days run from November 6 to 10.

For you, this is the hottest period: people react to ads and promos much more, and more players make deposits and look for somewhere to play. Every day without ads during these dates means sign-ups and deposits you’ve missed out on.

In this article we’ll look at why Diwali is the best time to launch traffic in India, what 1win Partners is doing during the festival to engage and retain your players, and how to put all of this to work in your own campaigns.

Why Diwali is a goldmine for iGaming

For India, Diwali is the main holiday. It’s a time of gifts, shopping and big spending on entertainment. In 2026, Indian festive-season spending on online shopping and entertainment could reach $40 billion — and gambling takes its share, because it’s part of the tradition too.

At Diwali, playing for money is seen as a good omen, and on the night of the festival people deal cards for luck. Even in families where gambling is off-limits the rest of the year, everyone sits down to a game of Teen Patti, the local version of poker. There’s even a saying: those who don’t play cards at Diwali will be born as donkeys in their next life.

Every year this produces a spike in gambling activity: player numbers grow by double digits, especially among young people and women. Caught up in the mood of the festival, the audience has both time and money to spend — and converts into sign-ups and deposits much more willingly.

Behaviour in apps changes too: more installs, longer sessions, more bets and more top-ups.

The culture of festive promos adds to the picture. Amazon and Flipkart run their Diwali Sale with coupons and prize draws, and players hunt for bonuses just as eagerly. A “Diwali Special Bonus” label or a bonus of up to 600% on the first 4 deposits makes your ad stand out from the rest, lifts CTR (click-through rate) and brings higher conversion — the user comes looking for exactly that kind of deal.

We’re getting ready for the festival as well, and backing up the season with our own promotions.

What we’re doing at Diwali to grow your income

Bringing in an audience is only half the job. You attract players and keep them interested, and we help them stay on the site and come back to the game:

The Golden Lights tournament with a ₹1 crore (10 million rupees) prize pool runs until November 10 — a reason for you to create content and a reason for the player to sign up right now.

Daily push notifications with free spins on themed slots — players come back to the site every day of the festival.
The Diwali Festival games category — all the festive games gathered in one section of the site.
Merch boxes for VIP players and box giveaways on Telegram — the most active players get gifts, and everyone else gets a chance to win a box, so interest stays high throughout.
Influencer placements and interactive live streams — the audience hears about 1win and the festive offers more often, so they’re more willing to click your link.

Your income grows along with player activity: you get 50% RevShare on GGR for life, with no Admin Fee and no Bonus Fee. The bonuses, free spins and prizes are paid for by us.

How to get your ads ready for Diwali

For a campaign to land with an Indian audience, your creatives need to carry the mood of the festival and respect local traditions.

What to pay attention to:

Themed visuals. Use the symbols people recognise straight away: diya lamps, strings of lights, fireworks, rangoli patterns, gold coins.
Slogans. Short festive lines like “Light up your luck”, “Your Diwali gifts are waiting” or “Shine bright, win big”. Back them up with images of gifts, a shower of coins or a wheel of fortune.
Tone of voice. Add a greeting, a warm wish and a mention of the bonus. For example: “Celebrate Diwali with us, claim your bonus and may luck be on your side!” That balance softens the hard sell and brings you closer to the user.
Peak time. The audience is most active in the evening, from 7:00 PM to 11:30 PM IST. Plan your posts and ad launches for those hours. On November 8, post before 5:00 PM and after 9:00 PM to work around the audience’s festival plans.
Local touches. Festival-themed posts and Stories work well, especially when paired with local influencers — they help build trust in the offer.
Personalised bonuses. A line like “a Diwali gift for every new player” explains why the offer is so generous and lifts engagement. Make use of our promotions: the Golden Lights tournament, daily free spins and box giveaways.
Short videos. Fast-paced clips with lights, fireworks and winning moments work well on social media.
Card games. They’re especially popular during Diwali — use that in your themed creatives.

Your Diwali plan

The best time to start is now. Get your festive content ready and plan activities across your traffic sources: Meta Ads, themed Reels on Instagram, Shorts on YouTube, Telegram posts, email campaigns, push and in-app ads, SEO and ASO, influencer collaborations.

A couple of days before the festival, review your first results and adjust your strategy.
From November 6 to 10, post about the daily free spins. Up until November 10, keep reminding people about the tournament.
On peak days, watch your conversion and scale up the funnels that perform best. Keep 15–20% of your budget for the final days of the festival so you can scale whatever works. At the height of the festival, ads can cost more, but conversion also hits its peak.
Don’t let the audience go cold after November 10: show the wins and the results, and keep publishing content. Interest in the topic holds up after the festival, and staying in touch drives extra deposits.

Conclusion

Diwali is the time when demand, clicks and deposits all grow at once — and it won’t come round again for another year.

The right campaign will bring you many times more players and deposits than you’d get at any other time. Partners confirm it: promos in the run-up to Diwali raise engagement sharply.

Plan ahead, set your budget and launch your funnels before the peak: that way you’ll collect traffic while ads are still cheap, and you’ll have time to scale whatever worked.

Want to get the most out of event-driven traffic? Message your personal manager today, or reach us on Telegram @partners_1w — we’ll put together the perfect strategy for your launch.