TrendHERO is a powerful and convenient tool for finding and analyzing influencer accounts on Instagram. It offers flexible filters, detailed audience analysis, and advanced segmentation, which allows us to find bloggers who best match our requirements.

Access to TrendHERO's advanced features requires a subscription. The cost, depending on the tariff plan, ranges from $10 (10 reports per month, access to basic analytics parameters) to $100 (200 reports per month, access to beta features and API).

Searching Influencers

Key search features

The basic search method is filtering by categories. During the search, you can specify thematic interests corresponding to the target audience. However, without preliminary filter configuration, there is a risk of getting a too-broad list of results, as the system covers hundreds of millions of accounts.

To increase search accuracy and avoid unnecessary consumption of your subscription limit, it is important to pre-determine audience parameters and apply basic filters:

Combining filters

TrendHERO offers the function to filter accounts by categories, allowing for a more precise search configuration and selection of those whose content best matches our goals.

Maximum effectiveness is achieved by combining category filters (blogger themes) with basic search settings. One category is not enough — it is important to consider other parameters, including audience size and its engagement.

It is optimal to specify 2–3 categories that most accurately reflect the required theme. You should avoid overly broad or contradictory categories — this reduces search accuracy. It is recommended to experiment with combining niches: for example, the combination of "Sports" + "Finance" categories may lead to accounts in the betting or sports analytics niche.

Filtering by GEO 

For a more accurate search, you need to filter influencers by geolocation:

• from large cities;
• from small cities.

In smaller cities, bloggers often play an important role in the community's life, so the audience there is more active and engaged.

Additional parameters

In addition to basic filters, TrendHERO provides the ability to sort by the following parameters:

• "Account followers" – helps select bloggers with the required audience scale;
• "Engagement Rate (ER)" – allows you to focus on more active influencers whose audience constantly interacts with the content.

For example, a blogger with 15,000 followers and an ER of 4% may yield better results than an account with 100,000 followers and an ER of less than 1%;

• Average number of likes and comments – provides insight into engagement and the level of interest in their publications.

Account Analytics

The "Analytics" section in the TrendHERO service is a powerful tool for evaluating the effectiveness of Instagram accounts. It helps analyze engagement, audience behavior, content quality, and optimal posting times. With its help, one can detect fake activity, study the interests of the target audience, and make more accurate decisions when selecting bloggers for collaboration.

To analyze an account, you need to log into your personal account, go to the "Analytics" section, and enter the blogger's username into the search bar. Once the desired account is found, detailed information becomes available.

Extended analytics 

With an active subscription, the system provides an extended report on the account. It contains detailed analytics, based on which the actual effectiveness of the account can be assessed:

• "Follower Growth Chart" – shows the dynamics of audience growth or decline over the selected period.
• Account Quality Score (AQS) – a comprehensive quality rating of the account on a scale of 1 to 100. AQS is calculated based on the following factors:
• • Engagement and audience quality;
  • Subscriber type (real users, bots, mass followers, etc.);
  • Comments (real or boilerplate);
  • Participation in giveaways;
  • Audience growth or decline patterns.
• "Audience Type (Quality Audience)" – helps determine what portion of subscribers is real and what is fake.
• Key activity metrics – average values for likes, comments, views, and the number of posts over the last 7 days. This helps assess the current level of engagement.
• "Send email" – an email address may be provided for some accounts, which can be used for direct contact with the influencer.

Detailed graphs are displayed at the bottom of the report, allowing for a deeper analysis of the audience: its GEO, gender, and type.

Additional analysis options

The TrendHERO service also allows you to:

• Find similar accounts: the system provides a list of profiles that the selected influencer's audience is subscribed to.

• Analyze audience interests: access is granted to the themes that the selected account's audience interacts with most frequently.

In the "Ad Posts" tab, you can find bloggers based on the analysis of their advertising content.

Conclusion

TrendHERO is an indispensable tool for working with Instagram influencers. It combines powerful search capabilities with deep analytics, allowing you to find the most relevant bloggers, verify the authenticity of their audience, and evaluate the effectiveness of collaborations. Flexible filtering, geo-segmentation, and extended reports help make informed decisions, save resources, and achieve better results in advertising campaigns.

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